Carl Froch George Groves II is the bench mark. The highest profile biggest grossing boxing match up in the new Eddie Hearn Matchroom, Sky era.
It started out as a straightforward rematch, but quickly became a sporting and marketing phenomenon.
80,000 tickets sold, a massive PPV gate and an event that captured the attention of a nation.
However, Frampton versus Quigg, which takes place in Manchester on February 27, is even bigger claims co promoter of that fight night, Eddie Hearn.
It seems strange considering the super bantamweight World title fight will play out in an Arena and not a Stadium, but the Matchroom boss thinks the eagerly awaited clash has more global appeal.
Speaking to Boxing News Hearn said:
“Obviously you’re always going to find it difficult to better Froch-Groves 2 but I think this fight, on a world scale, is bigger,” he told Boxing News.
“We’ve taken two super-bantamweights, which historically isn’t a division which attracts big pay days, and we’ve given them a pay day which really represents heavyweight boxing. On a world wide scale this fight is bigger than Froch-Groves 2. This is the second biggest fight I’ve made in my promotional career.”