The hype machine is set to go into over drive next week.
The Mayweather vs McGregor press tour kicks off and will capture the attention of the World media.
Most will tune in to see who gets the better of the verbal sparring and to see what antics the notorious trash talkers produce in a bid to get one up on each other ahead of the Las Vegas August clash.
Indeed, the press tour is set to produce so much entertainment and generate so much tension that according to the powers that be within the UFC the cynics, of which there are many, will be won over.
Showtime, who have broadcast some of the most memorable fights in the history of boxing, attempted to steal a march in the excitement generating stakes this week by releasing a their promo from the fight.
Watch as McGregor promises to break Mayweather’s face.